Marketing Manager

About the role

Laki Power is seeking a hands‑on Marketing Manager to own and execute the company’s marketing strategy. You will turn data and visual content from high‑voltage transmission line monitoring devices into compelling stories for grid operators worldwide.

Key responsibilities

• Develop and manage the overall marketing plan, messaging, brand identity and budget.
• Generate leads through campaigns, email nurture, SEO and digital advertising, using automated AI‑driven workflows.
• Create end‑to‑end marketing content – text, graphics and video – with modern production and AI tools.
• Run the website and social media channels, setting content cadence and automation.
• Plan product launches, produce product sheets and conduct competitor and market research.
• Organise conference and trade‑show participation, handling logistics and material creation.
• Produce sales‑meeting presentations and turn customer relationships into case studies, videos and data stories.
• Measure performance with KPIs, reporting and manage PR and media relations.

Required profile

• B2B marketing experience, preferably with technical or industrial products, and ownership of a marketing plan and budget.
• Excellent written and spoken English with professional‑level content production.
• Self‑starter who works independently, yet collaborates closely with engineers, sales and customers.
• Experience in the energy, utilities or infrastructure sector is a plus.

Required skills

• Content creation tools for video production.
• AI‑based marketing automation tools.
• Lead‑generation techniques: campaigns, email nurture, SEO, digital advertising.